Derek Caffe, C.F.T.
- Owner Goal Line Fitness LLC
- Author “4 Secrets to a Healthy Life!“
- Certified Fitness Trainer
- Atlanta’s #1 Healthy Lifestyle Specialist
Could Your Company's Culture Be Packing Pounds Around Your Waist?
What do Google employees, biker gangs, gamers and pageant mothers have in common? They all live in the same world, yet have very different cultures. The only thing that separates one culture from another is the small, everyday decisions. These small decisions are based on the cultures beliefs, values, ideologies and environment.
Many workers spend many of their waking hours at their job. This is a great opportunity for Atlanta employers to step up and take a leading role in employee wellness. This increases the health of both their business and its most valuable asset, its employees.
Too many times corporate fitness and wellness programs are reduced to a lunch & learn event. Or they consist of a one time employee exercise class or a discounted membership to a local gym. These are all great services if conducted by a qualified fitness & wellness firm (*wink, wink). And we offer all of these mentioned perks at our ATL boutique fitness & wellness firm Goal Line Fitness LLC. However they aren’t enough! Think about it, if employees really wanted to exercise more, they would. The old mantra of telling employees to simply, “Eat less, exercise more” for the most part isn’t that effective.
Why isn’t it that effective? It’s due to the fact that the blame for overweight/ obese individuals is placed squarely on them and not the culture in which they live. Now I’m aware this goes against the American way of thinking. It’s up to the individual to look out for themselves, right? Wrong!
Many small to medium-sized businesses in the Atlanta metro want to change their employees without changing the company. In order to have a profound effect on the life of employees you have to change the company culture itself. This is the key ingredient that many businesses lack when it comes to corporate fitness programs. It’s also the main ingredient in the failure of many companies corporate wellness efforts. Culture can be created just as with biker gangs, gamers and other groups.
It’s up to companies to create a culture of health and fitness for their employees. Otherwise keep blaming your employees and watch their health and your profits go down together. Don’t get scared, you’re not alone. At Goal Line Fitness LLC we show local Atlanta businesses how to create a culture that promotes both soaring health and profits.
Call us today for a complimentary consultation: (678) 701-4401 or give the number to your CEO or HR director. Who knows, they just might give you a raise for being so smart.
About Derek Caffe
Derek Caffe, C.F.T., is the author of 4 Secrets to a Healthy Life!. Derek Caffe is also the owner of Goal Line Fitness LLC a boutique fitness & wellness firm based in Atlanta, GA. As a certified fitness trainer and Iraqi War Veteran Derek Caffe helps clients create, implement and maintain a healthy lifestyle.
Named “ATL’s #1 Healthy Lifestyle Specialist” Derek Caffe, C.F.T. offers clients services/ products aimed at increasing the quality and quantity of their life through improved health education. If you’d like more information about Derek Caffe’s services please call (678) 701- 4401.